There are plenty of insurance leads sellers & lead generation companies in the market, but few are willing to go the distance to actually listen to the needs of brokers and agencies.
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Very few lead generation companies actually focus on quality of insurance leads that they deliver, and the process of vetting their traffic sources, while generating leads through paid ads, SEO, inbound marketing etc.
As an insurance agent dealing with final expense life insurance, one of the most important tasks you perform is to find potential clients. There are several ways you can follow to find productive final expense life insurance leads. One of the easiest ways of to do it is to buy them. However, before you put money on the table, you need to know all the important aspects related to buying leads.
What are the advantages of buying insurance leads?
Many agents hesitate to buy insurance leads for final expense insurance. The most common factor that causes this hesitation is that final expense insurance is not a very popular product yet. So, it is more than likely that the purchased leads will not be productive. Not a lot of people understand these policies. Moreover, in order to get a decent ROI from your investment in lead purchase, you need to buy from a very reliable seller who gives you latest and active leads.
The good thing is that if you can find a reliable seller and buy leads, you enjoy a lot of benefits. Some of the benefits are:
Leads in your specific geography
Leads of people who are looking for insurance; so half your work is already done
Since leads are of people who understand the importance of insurance, you have a greater chance to upsell
Latest leads that might be a few days old
Time saving because you can use your time analyzing and convincing potential clients instead of looking for leads
With the economic conditions of the country getting tougher, more and more people are looking for a policy that can keep their families comfortable. In order to cater to this booming demand, hundreds of people have started insurance agencies of their own. So, the competition in the insurance industry is tremendous. If you find the right seller and can capitalize on the available leads, your business can expand exponentially and you can stay ahead in the race.
How to choose a seller of final expense life insurance leads?
When you look for a seller of burial insurance leads, you need to choose one that sorts them through multiple categories so that you get highly specific leads. For instance, a seller that sorts the database of leads through different filters such as geography, insurance product preference, age, profession and others is more reliable since you get more targeted leads.
Secondly, check with other clients or read online reviews about the seller in order to find out how productive the leads are. They need to be latest and active. For example, you definitely would not want leads of people who have passed away.
Do not buy in bulk. Buy in small numbers so that you can stop buying if you no longer receive productive final expense life insurance leads.
The biggest advantage of final expense policy is that you can convince just about anybody to buy one, including people who already own insurance policies. You can convince potential leads by giving them a reality check on the funeral costs and emphasizing the fact that life insurance policies take up to 60 days to be processed before the money is released. In the meantime, a smaller policy such as final expense insurance can ensure financial comfort of the surviving family.
