The Solutions to stop junk mail
Harnessing the power of the market place
For years we were told that we had to make a choice: We could either work with corporations to protect the environment or against them. ForestEthics decided to do both—and we've become exponentially more powerful because of it. For example, our Victoria's Dirty Secret campaign took on one of the largest catalogs in the world and converted the parent company, Limited Brands, into an environmental advocate.
Tell some of
the worst junk mailers that you're sick of junk mail >>
When the Do Not Mail campaign began two years ago, Americans were frustrated with junk mail and felt that there wasn't much hope of anyone standing up to the junk mail industry. Today, ForestEthics is filling that gap, and junk mail companies are feeling the pressure. Thanks to our Do Not Mail campaign, two major cities have taken a stand against junk mail, and more than 100,000 people have signed our petition calling for a national Do Not Mail Registry.
Check out what we’ve done so far >>
Holding junk mailers accountable for their environmental destruction and invasion of your privacy
While the junk mail lobby is busy making sure that it is difficult for us to stop junk mail, we’re taking the fight to the junk mailers themselves. The Do Not Mail movement is growing stronger every day, and we’re working to harness this strength to better the paper and privacy practices of the worst junk mailers.
Sometimes companies need a little encouragement to do the right thing. When companies refuse to change their practices, ForestEthics and our supporters hold them publicly accountable—with protests, online strategy, national advertisements and more. No corporation can afford to have its brand be synonymous with environmental destruction and privacy invasion.
Tell some of the worst junk mailers that you're sick of junk mail >>
We help companies that want to do the right thing
When junk mailers are ready to protect forests and respect our privacy, we help them develop and implement sound policies through our Market Solutions department. We work to identify the leaders and laggards in the junk mail and direct marketing industry, thereby catalyzing industry-wide change. ForestEthics’ unique ability to turn our corporate adversaries into allies has already led us to major environmental victories and agreements, and we won’t stop until the entire junk mail industry is adopting better paper and privacy standards.
Tell
some of the worst junk mailers that you're sick of junk mail >>
We deserve the choice over what mail we receive
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| See how many people have signed the petition in your state >> |
In the aftermath of the Do Not Mail campaign’s launch and a wider understanding of junk mail’s environmental impacts, the Direct Marketing Association (DMA) created its own, junk-mail-industry-run “mail preference” service. This is a classic case of the fox guarding the hen house, and the DMA’s system offers only the limited choices it wants consumers to have--and only then if consumers pay a fee. Plus, the DMA has no authority to make sure junk mailers respect even the limited ‘opt-out’ choices DMA offers. Americans deserve a real Do Not Mail Registry – enforceable, free, and comprehensive – not just another way for the junk mail industry to collect personal information.
Check out our opt out tool which can help cut down your personal junk mail >>
The billion-dollar junk mail industry has lobbied against every attempt to enact legislation that would give citizens the choice over what they receive in their mailboxes. More than 20 states have introduced Do Not Mail bills, and all have failed due to pressure from the junk mail lobby. But their armor has been cracked in the past year, as ForestEthics has helped pass Do Not Mail resolutions in two of the largest cities in the country, San Francisco and Seattle.
Learn how to pass a Do Not Mail resolution in your town [.pdf] >>