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Fort Worth Star-Telegram -- Fort Worth senior deals with a mountain of junk mail
,July 14th, 2010
From the Fort Worth Star-Telegram:
Founded in 2000, ForestEthics is a nonprofit organization whose mission is to protect endangered forests. According to the New American Dream, another environmental group, more than 100 million trees' worth of bulk mail arrives in American mailboxes each year -- the equivalent of deforesting the entire Rocky Mountain National Park every four months.
In 2008 ForestEthics launched a website (DoNotMail.org) that listed the problems spawned by direct advertising and included a petition supporting a Do Not Mail Registry. The petition has more than 115,000 signatures.
"Many people don't realize how easily their names and personal information are bought and sold," said Will Craven, a ForestEthics media officer. "It's quite easy to buy a list that targets very specific groups, people who are most vulnerable."
