DMNews -- SF leads California Do Not Mail push
,April 6th, 2009
The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do No Mail registry — the first time lawmakers in the US have voted on creating a policy to allow citizens to block receiving unsolicited mail.
No states have yet passed any kind of Do Not Mail legislation, although several have measures pending, and it is unclear whether the California state legislature will take up the issue.
Catalog Choice, a third-party independent opt-out mail service, said of the March 31 resolution: “Increased merchant participation and compliance will help the direct mail industry make it clear to consumers that voluntary solutions work."