Wall Street Journal -- In Digital Era, Marketers Still Prefer a Paper Trail
,October 16th, 2009
Never is the elusiveness of a paperless world more evident than at this time of year, when mailboxes overflow with catalogs.
More than 17 billion catalogs were mailed in the U.S. last year -- about 56 for every American.
The quantity of paper consumed by catalogs is daunting. In the U.S., catalogs account for 3% of the roughly 80 million tons of paper products used annually, according to RISI Inc., a forest-products consultant based in Bedford, Mass. That is more than either magazines or books.
FAIR USE NOTICE. This document may contain copyrighted material whose
use has not been specifically authorized by the copyright owner.
ForestEthics is making this article available in our efforts to advance
the understanding of environmental and social issues. We believe that
this constitutes a 'fair use' of the copyrighted material as provided
for in section 107 of the U.S. Copyright Law. If you wish to use this
copyrighted material for purposes of your own that go beyond 'fair use,'
you must obtain permission from the copyright owner.